Use Cases

White Papers

Leverage detailed technical or conceptual documents to outline a project’s core strengths (unique value proposition, research depth), pinpoint any weak points (unproven tech, unclear revenue model), capitalize on new insights (emerging markets, innovative approaches), and mitigate threats (outdated data, intense competition).

Research Project / Thesis

Leverage existing expertise and resources, identify gaps in literature or methodology, uncover new angles or case studies to strengthen your work, and address threats such as limited funding or tight deadlines.

Media Articles

Convert a surge of daily news and opinion pieces into a concise SWOT, quickly identifying positive reputational elements, controversial gaps or biases, opportunities for timely marketing or PR, and threats like negative coverage or shifting public sentiment.

Market Trends

Analyze overarching industry shifts, from rising consumer behavior patterns to regulatory changes. Spot momentum in your favor (e.g., sustainable products), address internal readiness issues, seize expansion possibilities, and defend against emerging rivals or downturns.

Competitor Products

Pinpoint competitors’ selling points (design, price, brand loyalty), highlight their weak spots (feature gaps, poor support), uncover opportunities for differentiation (niche functionality, better customer service), and plan counter-moves against threats such as aggressive marketing.

Industry Reports

Break down comprehensive sector analysis into digestible SWOT categories—using data on market share, growth forecasts, or regulatory updates to find strengths (strong brand presence), weaknesses (low innovation), emerging opportunities (new partnerships), and looming threats (market saturation).

Customer Feedback

Gather reviews, surveys, or social media comments to assess product or service strengths (favorite features, loyalty indicators), identify frequent complaints or weaknesses, highlight missed upsell or engagement opportunities, and preempt potential public relations or reputational threats.

Business Plans / Presentations

Analyze mission statements, revenue projections, and go-to-market strategies for feasible strengths (scalable model, strong network), possible gaps (untested assumptions), fresh opportunities (international expansion, pivoting), and looming risks (cash-flow issues, competitor moves).

Marketing Campaigns

Dissect past or upcoming campaigns to recognize creative assets, brand advocates, or unique angles (strengths), outline missed messaging or targeting flaws, spot cross-channel or timing opportunities, and neutralize threats like consumer backlash, ad fatigue, or competitor noise.

Real Estate Analysis

Quickly assess the strengths of a property (e.g., solid construction), identify weaknesses (like outdated insulation), explore renovation opportunities, and pinpoint regulatory or market threats.

Travel Agency Strategy

Evaluate your unique selling points (niche destinations, brand identity), spot operational or marketing gaps, seize opportunities in emerging travel trends, and manage risks from competition or geopolitical changes.

Sports Team Performance

Focus on the team’s strong tactics or standout players, address weaknesses (injury-prone lineup, poor defense), seek growth through new training methods or signings, and counter threats from rival teams or management issues.

Sustainability Project

Emphasize green innovation or public support, note challenges (technical complexity, funding), take advantage of emerging eco-initiatives or partnerships, and guard against regulatory shifts or community pushback.

Corporate Innovation Project

Map out internal capabilities (R&D expertise, funding), uncover obstacles (limited time or budget), target growth avenues (new tech, partnerships), and address external threats (fast-moving competitors, market volatility).

YouTube Transcript Analysis

Transform long-form video content (e.g., interviews, tutorials) into a straightforward SWOT. Identify key strengths (notable quotes, expert insights), potential weaknesses (inaccuracies, inconsistent messaging), new engagement or content repurposing opportunities (blog posts, social media clips), and threats (misinterpretation, copyright claims).